While video can be a valuable, immersive and incredibly engaging form of content delivery, the job of a decent marketer doesn’t start after the production process and doesn’t end at the publish button. A truly successful video campaign considers Video SEO from the outset to define and implement a goal driven video marketing strategy.
Poor technical implementation will mean that your fantastic videos don’t get seen by the right people in the right place, while inappropriate creative will mean you’re unable to convert video views into real world business benefit. Truly successful video marketing lies in the synergy of the creative and technical; in ensuring that videos are relevant and engaging for their specific target audience while making sure the audience watch them at the right time, in the right place and complete desired actions afterwards.
At SEOhighly, we’re experts in both the creative and the technical elements of video marketing – and that polymathic understanding allows us to provide unique insight and smarter recommendations for our clients.